Sophie Masipa

Marketing Advisor

Sophie Masipa is an entrepreneur, marketing and communications specialist and speaker. She is the Founder and CEO of Fikira Consulting and Kgommuu International.

Prior to returning to her entrepreneurial endeavours in 2018, Sophie Masipa was the Head of Communications and Media Relations at the Mo Ibrahim Foundation, responsible for all communications aspects for the Foundation’s work in Africa and globally. Sophie has also occupied various brand and marketing positions within Brand South Africa Unilever, Colgate-Palmolive and Nedbank. She has solid experience and track record in areas of marketing, branding and communications. She has worked on large projects such as the 2010 World Cup, World Economic Forum – Davos and Africa (2009-2011).

In 2018, Sophie was named one of the Top 100 Most Influential People of African Descent Under 40 in the Diaspora under the Governance and Politics Category while in 2019, she was named a Crans Montana Fellow. In 2020, Sophie served on Africa Union-AfroChampions Committee organizing the activities for the AFCTA Inaugural Africa Integration Day and served on the constitution drafting team of the newly launched Africa Business Council. She currently sits on the Advisory Board of Africa Communications Week and former Chairperson of Saldehco and serves on the expert panel of African Women on Boards.